Search Redirects are a great way of directing shoppers to a specific page if a search query does not return accurate results, preventing visitors from abandoning the site.
This could be used if visitors are searching for discontinued products or are searching for non-product related terms like FAQs, returns and delivery information. Once customers use that search term and hit return, they will then be redirected to the URL you have listed.
Using Redirects with the default form submission
Redirects will not work if you have the default form submission setting disabled.
This setting prevents us from sending the captured search term back to the site's Search Form Request which would normally show your site's category or product results.
To access this setting go to Search, select Customisation, then Edit Search and you will find the Search Input section where you can enable the default form submission.