Digital Assistant is pre-populated with a variety of campaigns that are designed to reduce bounce rates and drive sales.
These campaigns have been preset for optimum conversions and experience by our eCommerce strategists, making it simple to set up a campaign in a matter of minutes, or you can customise your campaigns to your own needs.
Step one: Choose a campaign
To start, find the Launch a campaign button in the dashboard Main Menu. This takes you to the Digital Assistant campaign store to see the campaigns available.
The Digital Assistant campaign store offers you a range of campaigns based on proven strategies that will boost your conversions.
You will find the strategy subheadings listed along the top of the dashboard, which will take you to the relevant strategy you need:
Upon clicking your chosen campaign you will be presented with either a Learn More button to explore how the campaign works and watch a video on its benefits or the Launch button to begin designing the campaign.
Step two: Select your campaign type
Once you have chosen your campaign template you can begin the simple setup process of creating a campaign.
This also applies to any CTA Buttons or Small Print elements contained on a campaign template.
Use the duration section to schedule your campaigns in advance or simply skip this option if you wish to manually enable and disable your campaign.
Triggers are a great way to control how a message or Overlay should appear on your site, allowing you to set campaigns to display based on the behaviour of shoppers.
Campaigns that require our Overlays solution offer you the choice to choose from a variety of triggers. Simply click Add trigger to see the options available to you.
Conditions work alongside triggers to target different visitor types and to segment what is required for a campaign to show on your site.
Campaigns that require our Overlays solution offer you the option to choose from a variety of conditions. Simply click Add Condition to see the options available to you.
Once you have selected the best option for the campaign this will take you to the campaigns section of the dashboard.
Campaigns with a green dot are enabled and live on site and campaigns with a red dot are not currently live. Campaigns scheduled for a future date will show a red dot until the campaign is live.
Use the enable toggle to set your campaigns live or switch off as required.
Make sure to check out our Digital Assistant Help Centre articles for any further support. We hope you enjoy implementing your campaigns with Digital Assistant.