In this article, we will look at the functions of the Recommendations.
The Recommendations can be placed on your homepage, product pages and basket page to promote key products to customers throughout their shopping journey.
The Recommendations tool in your dashboard has been developed to improve the user experience and create flexibility with campaigns across key areas of your website with slot strategies so you can facilitate the products delivered to your customers.
This will take you through to a list of your Recommendation units created, if you do not have any recommendations created please contact firstname.lastname@example.org and the team will set up the required units for you.
The Modify button, this will take you through to the product recommendation campaign edit section.
Within the modify tab you will find the campaign settings where you can schedule the recommendations unit if you require the campaign to switch on or off at a specific time and also, the enable or disable functionality for enabling the campaign manually.
In the lower section of the modify tab, you will see the customisation area for your recommendations unit, whether this is for the product page or basket page, you will be able to preview how the unit design looks across all device types with the Show Preview dropdown button.
If we come on to the weighting section in the Dashboard, you will now see a Customise button where you can easily select the algorithm strategy for each recommendation slot.
In the ALL section, you can select the strategy outcome you are looking for on the unit of choice.
This is from a choice of Most Popular, New In, Bought Together, Similar and Personalised.
We have set these algorithm slots in place to make your strategies simple to set.
You may also use the Advanced section to combine the five options into the recommendation results if you are looking to impact the algorithm results further. There is also an option to shuffle the display of the results if required.
We have done this to make your campaign strategies work more effectively with algorithm strategy options, to deliver a clear end goal of the recommendations you would like to display to your shoppers. Don’t forget to select Save to update any changes you have made.
For further assistance on how to use the Recommendations Slot Strategies