Salesfire’s split testing for Digital Assistant campaigns allows you to experiment by comparing a live campaign against a control group where no campaign is shown. This enables you to measure key metrics such as conversions, leads, and bounce rates, ultimately helping you optimise your strategy.
How to Run Split Testing for Your Digital Assistant Campaigns
Once you’ve chosen the campaign you want to test, you can begin the split testing process.
- Navigate to the On-Site Messaging dashboard:
Within the Campaigns tab, you’ll see a list of all the campaigns created. - Select the Campaign to Test:
Find the campaign you want to test and click the More button next to it. Then, select Split Testing from the dropdown menu. - Enable the Control Group for Testing:
Activate the Enable Control Group toggle. This will run a split test by showing one group of users your campaign, while the other group will see no campaign at all. This will allow you to measure whether the campaign improves key metrics and helps optimise your strategy. - Adjust Visitor Percentages:
Use the Control Group slider to set the percentage of visitors who should not see the campaign. Then, adjust the Campaign slider to define the percentage of visitors who will see the campaign in the testing environment. - Prioritise Key Metrics:
You can customise which metrics you’d like to focus on when reviewing your results. In the Analytics tab of your dashboard, you’ll find pre-selected metrics such as average order value, conversion rate, and bounce rate. You can also select additional metrics that matter most to your campaign goals. - View Your Split Testing Results:
To see the results of your split test, go to the On-Site Messaging tab within the Analytics section of your dashboard. Click the dropdown arrow next to the campaign being split-tested. You’ll see a Split Test label, which indicates the campaign is currently being tested. - End the Split Test:
Once you’re ready to conclude the split test, simply disable the Enable Control Group toggle in your campaign list to stop the test.
Please note that a Digital Assistant campaign split test will test against against a control group. If you are looking to split test campaign variants such as overlay content, size, incentive offers for result comparison, this can be found within the Bespoke Overlays section of your dashboard.
