This section will walk you through setting up a Split Test for your Overlay campaigns.
Within your legacy overlays it is possible to run an A/B test on your overlay campaigns to evaluate the results on two different variables such as offers with or without an incentive on the Overlay design.
Split testing your overlay campaigns will allow you to determine which strategy works best for your site.
You may create multiple split tests within the system and you can choose to run these for any length of time.
You can find the Split Tests tab along the top of the Overlays section in your dashboard.
How to create a split test
Once set live you may finish the split test when you have concluded the results. We recommend running a split test for a minimum of 2 weeks to see a good proportion of data to determine which campaign has performed better.