Help Centre


How to perform a split test for overlay campaigns

This section will walk you through setting up a Split Test for your Overlay campaigns. 

Within your legacy overlays it is possible to run an A/B test on your overlay campaigns to evaluate the results on two different variables such as offers with or without an incentive on the Overlay design.   

Split testing your overlay campaigns will allow you to determine which strategy works best for your site. 

You may create multiple split tests within the system and you can choose to run these for any length of time.

You can find the Split Tests tab along the top of the Overlays section in your dashboard. 


How to create a split test

  1. In your Salesfire Dashboard access the Main Menu and go to the Overlays section. 
  2. The split tests can be created using the New Split Test button at the top of the Overlays page. 
  3. Once you have selected the split tests button you will have the option to choose the Overlay campaigns that you would like to perform the test on. 
  4. You will also find a weighting percentage which will automatically default to an equal split in percentages for the split test, you may override this if required. 
  5. When you have selected the overlays that you would like to run the split test on, this will then allow you to create the test which will set the campaigns live. 
  6. Don't forget to set the Overlay Campaigns live within the Overlays section of the Dashboard in order for the split test to run.

Once set live you may finish the split test when you have concluded the results. We recommend running a split test for a minimum of 2 weeks to see a good proportion of data to determine which campaign has performed better.