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Tracking Salesfire products in Google Analytics

Salesfire uses its own analytics service to track revenue clicks and conversions, if you wish to track the Salesfire products through Google Analytics accurately, you may add event listeners to Google Analytics to track Salesfire Overlays, Search, Visually Similar Search, Email and Recommendations.

Setting up events in Google Analytics

NB - The Overlays are sandboxed within an iframe so do not have access to the parent window GTM object.

We do however expose an event listener so you can hook into events for when an overlay is opened, clicked, etc.

This will need to be implemented on the site itself.

You can bind event listeners using __sf.on and __sf.off.

Current events we currently support:

page_view                  

email                      

order                       

overlay_impression         

overlay_click              

email_impression           

email_click             

email_sent                

recommendation_impression 

recommendation_click        

search_impression         

search_click              

image_search_impression     

image_search_click          

digi_impression             

digi_click           

campaign_test               

merge                     

merge_to                    

NB - search.category and search.brand may no longer be used since we made UI updates but they remain for legacy reasons.

Example:

__sf.on('overlay.show:vs', (trigger, campaign) => {

// Do something

});

(Please note that __sf won't be present until our code has loaded in so you may need to poll for a bit first.)