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Tracking Salesfire products in Google Analytics

Salesfire uses its own analytics service to track revenue clicks and conversions, if you wish to track the Salesfire products through Google Analytics accurately, you may add event listeners to Google Analytics to track Salesfire Overlays, Search, Visually Similar Search, Email and Recommendations.

Setting up events in Google Analytics

NB - The Overlays are sandboxed within an iframe so do not have access to the parent window GTM object.

We do however expose an event listener so you can hook into events for when an overlay is opened, clicked, etc.

This will need to be implemented on the site itself.

You can bind event listeners using __sf.on and __sf.off.

dom.change
vss.search
splittest.assigned
recommendations.display
recommendations.click
digi.show
digi.action
interactionEvent
overlay.show
overlay.step
overlay.dismiss
overlay.action
search.open
search.closed
search.performed
search.quicklink.click
search.term.click
search.category.click
search.brand.click
search.product.click
search.viewAll.click
search.default
search.promotion.show
search.promotion.click                   

NB - search.category and search.brand may no longer be used since we made UI updates but they remain for legacy reasons.

Example:

__sf.on('overlay.show:add reference here', (trigger, campaign) => {

// Do something

});

(Please note that __sf won't be present until our code has loaded in so you may need to poll for a bit first.)