Email & Messaging attribution | Help Centre

Getting started with Email & SMS Managing Email Sequences Setting up a Recommendations unit in Email Sequences Setting up a voucher code Uploading voucher offers How to add profile variables to Email campaigns Email & Messaging attribution Triggers Conditions Privacy Email pipeline

Visually Similar Search

Bespoke Overlays

Trends

Email & Messaging attribution

The Salesfire attribution model in line with industry standards, meaning conversions from your email campaigns are attributed through ‘opened and clicked’ actions by default.

If you would like to change this default settings, within your Salesfire dashboard menu:

Select Settings.
Select Email, within the Email Template section you will find a Settings icon

The Settings icon text and image with the Email Template section of the Salesfire dashboard.

Within the Settings icon you will find the Conversion Attribution section.

Choose whether you'd like to attribute conversions to the most recent open and clicked email or the clicked email.

"Opened or clicked email" when selected for the campaign, will attribute conversions and revenue based on either open or clicks.
"Clicked email" when selected for the campaign, will attribute conversions and revenue based only on clicks.