Help Centre


How to add a countdown timer
Typically takes 3 minutes

The Countdown timer element provides the opportunity to create urgency around some of your overlay campaigns to help persuade that unsure customer to complete their purchase with a time sensitive countdown to a specific sale end date or a recurring timer for when campaigns are activated by a user to help create a sense of urgency on site.

To add a countdown timer, firstly if you go to the Design section of your overlay campaign and switch to the Advanced option in the top right corner of the display. 

Select Insert Element. You will be presented with a selection of elements we have available. Go to Countdown Timer and drag and drop this box onto your overlay design to add this element to your campaign. 

Setting up the timer

Now you have the element added to the overlay you can now choose the type of timer required for your campaign. There are three options 

1) Date and Time

This option is to count down to a specific date and time in the future. Once it reaches that point in time the countdown will not reset and will stay at 00:00:00. This is mostly used to countdown to the end of an offer or sale period. 

2) Next Occurrence

This is to set up a countdown to a specific time of day. This option will reset to the next period every time it gets to zero. This is useful to highlight next day delivery cutoff points to your customers.

3) Timer

This option allows you to count down a specific amount of time of your choice. This will be set up based on your customer's first interaction to trigger this. So if an overlay is fired with a discount code you can create urgency on the usage of the code by counting down the time left for the code to be used.

All of the above options can be shown in different formats; Automatic, xx:xx:xx or hours and minutes. You choose which option suits your countdown.

Now we have this set up on the overlay you can go ahead and make your design changes as you would with a normal text element in an overlay.

Please be aware that the Salesfire system is configured to use the UTC time zone. Due to seasonal changes during the year, you may find that your countdown timer is not accurate. Our Dashboard is set to UTC but doesn't automatically adjust to GMT when the clocks go forward. Please be aware that some manual GMT adjustments may be needed throughout the year. You would need to take an hour off UTC in the Dashboard so the timer is accurate on the front end for UTC.