With our range of Overlay triggers, we can work to prompt customers to complete an action. Behavioural Overlays are used to approach a customer based on their on-site behaviour with a timed incentive. They aim to either accelerate customers through the shopping process or simply navigate them to alternative sections of a site.
The triggers available for your Overlay Campaigns in the Salesfire Dashboard and best practices
Firstly we have the Page Load trigger, this sets a campaign to trigger on your site when a user loads a page.
We recommend using this trigger alongside the Behaviour condition so that the campaign only displays when the user has clicked through a set number of pages on your site or after they’ve spent a duration of seconds on a page.
This works to prevent interrupting a shoppers time on your site on-site journey and delays immediate messaging when a user loads a page.
For example, when setting up a Mailing List Sign-up campaign you could use the Page Load trigger alongside the Behaviour condition, setting it to appear after a customer has clicked through three pages.
The Exit Intent trigger sets a campaign to display based on a user showing signs of exiting away from your webpage website.
Exit intent tracking works by detecting when the cursor is moving away from the webpage to leave your site, this trigger works well to track exit intent on desktop devices.
We recommend using the Exit Intent trigger with the Basket Value condition to display your campaign if a customer attempts to abandon the site when they have a certain monetary value added to their basket.
Further information can be found on Salesfire Overlay Conditions if required.
Let's look at the next three triggers together: Bounce Back, Page Visibility and On Scroll. The combination of these three triggers will allow you to display a campaign when a shopper shows signs of leaving your website across mobile and tablet devices where cursor movement cannot be detected.
Bounce Back works by detecting if the back button on a user's browser is clicked immediately after landing on the website.
Page Visibility will focus on the webpage presence not being visible but open on a user's device. For example, having your website open on your browser in the background whilst visiting other apps or programs on your device.
Don’t worry about adding anything additional to the Page Title field here the Page Visibility focus will trigger as required.
Now let’s look at On Scroll. This triggerOn Scroll works by monitoring a fast upwards scroll, this helps to predict when a mobile or tablet user may potentially leave the webpage.
When setting up this trigger make sure to tick the box for fast upward scroll for the most , this will give you the most effective exit intent strategy for your mobile and tablet campaigns.
Now, we’ll look at the Title Highlight trigger. This trigger will display a campaign when a user highlights a product title when browsing.
You can use the Title Highlight trigger to prevent shoppers from copying a product title, to leave your site and searching for the product or similar in a search engine or on a competitor's site.
The final trigger available is the Click trigger, this works to show a campaign when an element on your site is clicked by a shopper, such as a call to action button.
For example, this trigger can be used to display an Enquiry Form if the call to action a shopper clicks reads “Alert me when back in stock”. This can encourage a customer to click and trigger the campaign instead of potentially abandoning the page of an out of stock product.
To add the required element trigger you will need to visit your live site and right click to Inspect the element you wish to use.
Upon doing so you will be presented with a portion of highlighted code. Simply right click this highlighted section and select Copy Selector you will then need to paste the is selector into the Element Selector box.