Email sender settings and domain authentication

To successfully verify your domain you need to ensure you’ve not only authenticated your domain but have set up your sender name and sender email address.

To update your sender settings you must complete both of these steps:

Domain authentication
Add a sender email address and sender name

These are important steps to take to improve deliverability and sender reputation. This is particularly important for brands that send more than 5,000 emails per day.

Step one: Domain authentication

Read the guide below or watch our step-by-step video to help you authenticate your domain with Salesfire:

To authenticate your domain, select Domain Authentication within the Email section of the dashboard Settings.

Please ensure the domain entered matches a domain set up through your DNS records. This must not contain '/' or '//' or 'http'.

Adding your DNS records

Add a new record to your DNS zone file by copying and pasting the name and value into each record type's respective fields if this information is not present.

Once each DNS record has been verified, a verified message will appear as confirmation.

All 4 records must be verified to complete the domain authentication process. Any records not processed will appear highlighted red to indicate they have not been verified alongside an error message for the action required to complete verification.

DNS records

You will need access to your DNS records to complete verification. We have included a list of the most common domain providers at the bottom of this article to help you complete verification.

Step two: Sender Settings

Please note: If you don’t complete this step your sender settings verification won’t be complete.

Once your domain has been verified it’s important to add a custom sender address in the Sender settings.

The sender email address must match the registered domain. For example, if the sender email address is ‘’send.myshop.co.uk’’ the domain registered will need to be ‘’myshop.co.uk’’.

To do this:

Go to the Menu and select Settings.
Select the Email section from the Settings menu.
Head to the Settings tab to find the Sender Settings fields.
Set how your email sender name and sender address should appear in a shopper’s inbox.
Don't forget to Save settings with any updates made.

Sender settings field for adding your email sender name and email address in the Salesfire dashboard.