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Syncing Segments & Lists to Google Ads

The Google Ads integration within the Salesfire dashboard will allow you to feed valuable first-party data collected through the Salesfire Segments and sync this into your Google Audiences, enabling you to further refine targeting for your paid marketing to optimise and refine ad spend.

This integration streamlines ad targeting, reduces manual work, and opens new opportunities for you to maximise ROI by aligning your campaigns and syncing data from the Salesfire segments and lists to your Google Audiences.

The ability to sync Segments and Lists with Google Ads allows users to leverage collected data to create lookalike audiences within Google by identifying individuals with similar characteristics to existing customers who have made purchases, we can target a broader audience with a higher likelihood of converting.

How to connect your Segments & Lists to Google Ads

Choose which Segments and Lists sync to your Google Ads Audiences. This process involves mapping our audiences to your audiences within Google Ads.


  1. In your Salesfire dashboard select Settings and then choose Integrations from the menu options to manage any of your integrations.
  2. Select the Setup option for Google Ads.
  3. You will then be presented with a side panel where you can get started with connecting your Google Account.
  4. Upon selecting Connect to Google you will be directed to sign into your Google account. 
  5. Once you have completed this step you will then need to select the Google Ads account to connect to. 
  6. Connect your Segment

Once you have selected your Google Ads account you can now begin to add your Segment and sync this with your chosen Google Ads audience. 


Multiple connections can be added following the onscreen steps if you wish to sync multiple segments with your Google Ads audiences. 

Choose your Google Ads account to connect Segments and Lists created in Salesfire to with a drop down option and a connection to a Google Ads dropdown option.


Consent agreement

Before completing the syncing process, you must follow the EEA/UK Compliance section to ensure that full consent policies are met. 

Compliance for Google Ads syncing

Once you have completed the steps, you must select Integrate Google Ads. 

A prompt will appear to create a unique name for the audience that has been created from the synced segment. 

A completion message will appear to confirm the connection has been successful.

This successful connection will ensure that any continuous data that is added to your Segments or imported into your Lists within the Salesfire dashboard will be synced with the audience you have created for your Google Ads account.