The Pages condition allows you to display your campaign on specific pages of your website.
This would work well if you were wanting to promote a special offer that was related to a particular product or category.
Let’s look at the different options you can target.
First of all, the All setting gives you the option to display the campaign across all pages.
The Whitelist option allows you to target the pages you wish your campaign to appear on whilst the Blacklist section will allow you to rule out the pages the campaign should not trigger on.
We recommend only using the Basic option for whitelisting and blacklisting your campaigns to give you the correct function to target pages.
The Advanced setting will allow a whitelist and blacklist rule to perform together on your campaign. This is used if you are whitelisting a category but perhaps want to blacklist your campaign from displaying on some pages within it.
When whitelisting and blacklisting we recommend using Basic mode to target basic URL structures. For example: myshop/category/product
When whitelisting a homepage we recommend using Basic mode also to target the URL using the forward slash character /. This will work to whitelist most homepages but will exclude any whitelist ruling for a campaign if the traffic source for the homepage contains a UTM tracking script as this rule will not apply. We recommend whitelisting the UTM tracking full URL if this scenario occurs for you.
If you would like to target a broader area of the site with the whitelist or blacklist option use the drop-down and select Contains.
This will allow you to enter a broad term to match specific wording found in the URL structure such as ‘brand’ or ‘category’.
This will whitelist or blacklist your campaign against the word contained in the field on the pages where the phrasing is found in the URL structure of the address bar browser.