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Setting up a product catalogue campaign

Utilise opportunities to showcase more of your product catalogue to shoppers by displaying your products within Digital Assistant campaigns at different stages of the shopping journey.

To use a campaign that displays your product catalogue you will need to provide a product feed URL. Speak with your developer or agency if you need assistance to retrieve this.

Learn how to create a product feed with Salesfire. 

Your product feed URL can be inserted in the Product Catalogue section of the dashboard. To do this follow the below steps:

  1. Go to the Main Menu in your dashboard select More then click Settings.
  2. Now select Product Catalogue. This will present you with the option to select your product feed type from a dropdown menu. Once you have selected this you can then insert the product feed URL in the input field box.
  3. The next step is to then click Run Import.

    This will sync your feed with Salesfire and allow us to read and pull the relevant product information and images to display in any of the Digital Assistant catalogue campaigns as well as our Search, Visually Similar Search and Recommendations tools.
  4. Once the import is complete, you will be alerted by the Success and green tick message to the right of the Run Import button. 

With a successful import, you will also be alerted if there are any improvements that can be made to your feed. 

Learn more about improving and enhancing your product feed.

Once these steps are complete, you will be able to set one of the Recently Viewed campaigns live on your site from the Digital Assistant campaign store.

To find out more about editing the content on your Digital Assistant campaigns read our Getting started with Digital Assistant article.