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HomeProfile Overview
Your Profile Overview will provide a quick summary of visitors' interactions across your site, including visits, pageviews, orders, time on site and conversion rate. Allowing you to gain meaningful insights into how users interact with your site.
The Activity section of a profile provides an in-depth timeline of a profile user's activity on the site, including page views, email clicks, and orders placed. Select the data picker to look at prominent activity over the time period selected.
Select the "View full timeline" option to see a detailed breakdown of each logged event.
The devices tab within a profile will detail the number of devices that have been used throughout the sessions related to the profile in view. Each device will include a breakdown of the number of sessions, page views, orders, revenue and conversion rate for each device and the day and time at which the latest activity occurred.
The Connections section displays the devices and sessions linked to a user profile. It shows when and where each connection was last active, allowing you to monitor active sessions and analyse individual sessions by activity and location.
The map provides a visual overview of the approximate location of each connection, offering additional visibility and context.
The profile biography offers valuable insights into the user’s spending patterns and shopping preferences, helping you tailor your marketing strategies to better engage and connect them with your brand.
The Interests section uses data such as page views to build a profile of each user’s interests across product categories, brands, or products tagged with sale identifiers. This enables more targeted and relevant campaigns based on demonstrated user interest.
The Privacy section within the user profile shows a user’s marketing eligibility for email and SMS channels, along with the source of that data. This acts as a clear audit log of marketing consent and eligibility preferences for each individual user.
